Howards Storage World contracted me to design a way, using prints, to increase the sales of their high selling "shoe library's." it seemed that while the shoe containers sold well, the main problem was that they were often overlooked in the stores since they did not have any interesting packaging and were mostly transparent. The simplest way I found to sove this problem and to encourage the customers to envision their own shoes in the bosed was to print pictures of shoes (front & sides) onto transparent inserts that were placed in the shoe boxes. This resulted in a 900% increase in sales.
